Free tool · No signup

Google Business Profile Grader

Get an instant local-SEO score for your business on Google — and the exact fixes to rank higher on Maps. Takes 10 seconds.

Free · No signup · We only read your public Google listing.

What we grade

Review count & ratingWebsite & phoneOpening hoursPhotosPrimary categoryBusiness status

Why your Google Business Profile score matters

Google ranks local businesses on relevance, distance, and prominence. The signals you control — a steady flow of reviews, a high rating, complete info, and fresh photos — decide whether you show up in the Map Pack or get buried. This grader scores those public signals so you know exactly what to fix first. RankLocal then does the fixing for you: AI review replies, profile optimization, posts, photos, and live rank tracking.

Frequently asked questions

Is the Google Business Profile Grader free?

Yes — it is completely free and needs no signup. It reads only your public Google Business Profile (the same info anyone sees on Google Maps) and scores it instantly.

What is a good Google Business Profile score?

A score of 85 or above (Grade A) means your profile is well optimized. Most local businesses land between 50 and 70 because they are missing reviews, photos, or complete information — exactly what the grader flags.

How is my local SEO score calculated?

From the public signals Google uses to rank local businesses: your review count and star rating, whether you have a website and phone number, opening hours, photos, and a clear primary category — each weighted by how much it affects ranking.

How do I improve my Google Business Profile?

Collect more reviews and reply to them, add fresh photos regularly, fill in every field, and keep your details accurate. RankLocal can automate most of this — AI review replies, profile fixes, posts, and photos.

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